Setting Upward Goals: Define The Funnel Path

The side past times side pace is to define your Funnel Path: the pages y'all await visitors to click through to
reach a goal.

For example, if y'all are trying to rails people who are making a donation on your site, this is
where y'all position inward the URLs of all the pages they’ll probable view on the means to making a donation and getting your “Thank y'all for your donation” page. This funnel powerfulness include your homepage,
donation page, shopping cart page together with lastly your goal, or “Thank you,” page.

  • For each funnel step, come inward a amount URL (including the “http://” prefix), and      give the pace a name such every bit “Donation Page” or “Donation Check Out Page”.

While creating these steps is optional, nosotros strongly recommended that y'all create so, since the
Defined Funnel Navigation study volition present y'all how effectively y'all retain visitors throughout
the conversion process. When y'all define steps, y'all tin meet if visitors are taking the path you
expect, together with where they may live losing interest.
If y'all run an e-commerce site, a recommended funnel would define the checkout steps that lead
up to a completed purchase. In this example, the funnel to a greater extent than ofttimes than non would non include individual
product pages -- rather, it would consist exclusively of those concluding pages that are the same amongst all transactions.