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| Adsense plan policies 2018 |
AdSense plan policies
All publishers are required to adhere to the next policies, then delight read them carefully. If y'all neglect to comply with these policies without permission from Google, nosotros reserve the correct to disable promotion serving to your site and/or disable your Adsense delineate of piece of employment organization human relationship at whatsoever time. If your delineate of piece of employment organization human relationship is disabled, y'all volition non live eligible for farther participation inward the Adsense program.Because nosotros may alter our policies at whatsoever time, delight cheque hither oftentimes for updates. In accordance with our online Terms together with Conditions, it's your responsibleness to proceed upwardly to appointment with, together with adhere to, the policies posted here. Exceptions to these policies are permitted entirely with say-so from Google.
Invalid clicks together with impressions
Publishers may non click their ain ads or usage whatsoever agency to inflate impressions and/or clicks artificially, including manual methods.
Clicks on Google ads must final result from genuine user interest. Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited. These prohibited methods include, but are non express to, repeated manual clicks or impressions, automated click together with impression generating tools together with the usage of robots or deceptive software. Please banknote that clicking your ain ads for whatsoever argue is prohibited.
Encouraging clicks
Publishers may non inquire others to click their ads or usage deceptive implementation methods to obtain clicks. This includes, but is non express to, offering compensation to users for viewing ads or performing searches, promising to heighten coin for 3rd parties for such deportment or placing images next to private ads.
In society to ensure a adept sense for users together with advertisers, publishers participating inward the AdSense plan may not:
- Compensate users for viewing ads or performing searches, or hope compensation to a 3rd political party for such behavior.
- Encourage users to click the Google ads using phrases such equally "click the ads", "support us", "visit these links" or other like language.
- Direct user attending to the ads using arrows or other graphical gimmicks.
- Place misleading images amongst private ads.
- Place ads inward a floating box script.
- Format ads then that they travel past times away indistinguishable from other content on that page.
- Format site content then that it is hard to distinguish it from ads.
- Place misleading labels to a higher house Google promotion units. For instance, ads may live labelled "Sponsored Links" or "Advertisements", but non "Favorite Sites" or "Today's Top Offers".
Content policies
Publishers may non house AdSense code on pages with content that violates whatsoever of our content policies. Some examples include content that is adult, shocking, or advocates racial intolerance. Please run across our prohibited content article for to a greater extent than information.
Pages with Google ads may non include:
- Pornography, adult or mature content
- Shocking content
- 1.Content that threatens or advocates for impairment on oneself or others
- Content that harasses, intimidates or bullies an private or grouping of individuals
- Content that incites hate against, promotes discrimination of, or disparages an private or grouping on the footing of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or other characteristic that is associated with systemic discrimination or marginalization
- 2.Excessive profanity
- 3.Hacking/cracking content
- 4.Software or other content that violates the Unwanted Software Policy
- 5.Malware or adware
- 6.Illicit drugs together with drug paraphernalia content
- 7.Content that promotes, sells, or advertises products obtained from endangered or threatened species.
- 8.Online sale of alcoholic beverages
- 9.Sales of tobacco or tobacco-related products
- 10.Sales of prescription drugs
- 11.Sales of weapons or ammunition (e.g., firearms, firearm components, fighting knives, stun guns)
- 12.Sales or distribution of coursework or pupil essays
- 13.Content regarding programs which compensate users for clicking ads or offers, performing searches, surfing websites or reading emails
- 14.Any other content that is illegal, promotes illegal activity or infringes on the legal rights of others
Publishers are also non permitted to house AdSense code on pages with content primarily inward an unsupported language.
Abusive experiences
Publishers may non house Google ads on sites that comprise abusive experiences. See the abusive experiences page for to a greater extent than information.
Authorized inventory (ads.txt)
If AdSense publishers select to usage ads.txt on their domains, those publishers must ensure that they are included equally authorized sellers of that inventory. For to a greater extent than information, see Declare who is authorized to sell your inventory with ads.txt.
Copyrighted material
AdSense publishers may non display Google ads on pages with content protected past times copyright police pull unless they have got the necessary legal rights to display that content. This includes pages that display copyrighted material, pages hosting copyrighted files, or pages that render links driving traffic to pages that comprise copyrighted material.
It is our policy to respond to notices of alleged infringement that comply with the Digital Millennium Copyright Act (DMCA). For AdSense publishers, if nosotros have a notice or otherwise have got argue to believe that your page is infringing, nosotros may terminate your participation inward the program. You tin file a counter-notification via blog post.
If y'all believe that a page which is participating inward the AdSense plan is displaying your copyrighted cloth without the rights to produce so, delight written report it using this form or past times clicking on the AdChoices icon 
.
.Counterfeit goods
AdSense publishers may non display Google ads on webpages that offering for sale or promote the sale of counterfeit goods. Counterfeit goods comprise a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the build features of the production inward an endeavor to travel past times themselves off equally a genuine production of the build owner.
Traffic sources
Google ads may non live placed on pages receiving traffic from sure as shooting sources. For example, publishers may non participate inward paid-to-click programs, transportation unwanted emails or display ads equally the final result of the activeness of whatsoever software application. Also, publishers using online advertising must ensure that their pages comply with Google's Landing Page Quality Guidelines.
To ensure a positive sense for Internet users together with Google advertisers, sites displaying Google ads may not:
- 1.Use third-party services that generate clicks or impressions such equally paid-to-click, paid-to-surf, autosurf together with click-exchange programs.
- 2.Be promoted through unsolicited majority emails or unwanted advertisements on third-party websites.
- 3.Display Google ads, search boxes or search results equally a final result of the actions of software applications such equally toolbars.
- 4.Be loaded past times whatsoever software that tin trigger pop-ups, redirect users to unwanted websites, modify browser settings or otherwise interfere with site navigation. It is your responsibleness to ensure that no promotion network or affiliate uses such methods to immediately traffic to pages that comprise your AdSense code.
- 5.Receive traffic from online advertising unless the site complies with the spirit of Google's Landing Page Quality Guidelines. For instance, users should easily live able to observe what your promotion promises.
Ad behavior
Publishers are permitted to build modifications to the AdSense promotion code then long equally those modifications produce non artificially inflate promotion surgical operation or impairment advertisers. Please see Modification of the AdSense promotion code for to a greater extent than information.
Ad placement
Publishers are encouraged to experiment with a multifariousness of placements together with promotion formats. However, AdSense code may non live placed inward inappropriate places such equally pop-ups, emails or software. Publishers must also adhere to the policies for each production used. Please run across our ad placement policies article for to a greater extent than information.
Google ads, search boxes or search results may non be:
- Integrated into a software application (does non apply to AdMob) of whatsoever kind, including toolbars.
- Displayed inward pop-ups or pop-unders, including where a page containing Google ads, search boxes, or search results is loaded inward a pop-up or pop-under.
- Placed within emails, or on pages where e-mail messages are the primary focus.
- Placed on pages where dynamically-generated content (such equally alive chat, 2d messaging, or auto-refreshing comments) is the primary focus of the page.
- Obscured past times elements on a page.
- Underneath or next to buttons or whatsoever other object such that the placement of the promotion interferes with a user’s typical interaction with the app or ad.
- Placed on whatsoever non-content-based page. (Does non apply to AdSense for search or mobile AdSense for search.)
- Placed on pages published specifically for the role of showing ads.
- Placed on pages whose content or URL could confuse users into thinking it is associated with Google due to the misuse of logos, trademarks or other build features.
- Placed on, within or amongst other Google products or services inward a fashion that violates the policies of that production or service.
Site behavior
Sites showing Google ads should live slow for users to navigate. Sites may non alter user preferences, redirect users to unwanted websites, initiate downloads, include malware or comprise pop-ups or pop-unders that interfere with site navigation.
Technical requirements
To aid y'all render a lineament user experience, Google has developed technical specifications for sites displaying Google ads. We entirely let sites that comply with these technical specifications. Please review below for detailed technical requirements:
- Use supported languages
- Google publisher products produce non back upwardly all languages. Applications for participation inward these programs tin live for sites with content primarily inward the following languages.
- Format requirements
- WebView
- AdSense for content (AFC) together with Ad Exchange (AdX) display ads are non supported through all WebView technologies. App developers wishing to monetize past times publishing AFC together with AdX display ads through a WebView must usage ane of the next supported viewing frames:
- Android: Chrome Custom Tab
- iOS: SFSafariViewController (iOS9 together with iOS10 only)
- Google AdMob together with AdX in-app ads may live shown inward an app next to a WebView then long equally the Google Mobile Ads SDK is inward usage together with the publisher is compliant with all other AdSense plan policies.
- AdSense for content (AFC) together with Ad Exchange (AdX) display ads are non supported through all WebView technologies. App developers wishing to monetize past times publishing AFC together with AdX display ads through a WebView must usage ane of the next supported viewing frames:
- WebView
Google advertising cookies
AdSense publishers must have got together with abide past times a privacy policy that discloses that 3rd parties may live placing together with reading cookies on your users' browsers, or using spider web beacons to collect information equally a final result of promotion serving on your website. Learn to a greater extent than about preparing your privacy policy.
Identifying users together with user consent
You must non travel past times whatsoever information to Google:
- that Google could usage or recognize equally personally identifiable information; or
- that permanently identifies a exceptional device (such equally a mobile phone's unique device identifier if such an identifier cannot live reset).
You must non usage Google AdSense to facilitate the merging of personally identifiable information with information previously collected equally non-personally identifiable information without robust notice of, together with the user's prior affirmative (i.e., opt-in) consent to, that merger.
For to a greater extent than information, delight refer to Guidance for complying with the Identifying Users Policy.
You must also comply with the EU user consent policy.
Privacy
You must expose clearly whatsoever information collection, sharing together with usage that takes house on whatsoever site, app or other belongings equally a upshot of your usage of whatsoever Google advertising service. To comply with this disclosure obligation with honour to Google’s usage of data, y'all have got the selection to display a prominent link to How Google uses information when y'all usage our partners’ sites or apps.
Children's Online Privacy Protection Act (COPPA)
If y'all implement whatsoever Google advertising service on a site or department of a site that is covered past times the Children's Online Privacy Protection Act (COPPA), (a) y'all must notify Google of those sites or sections of sites covered past times COPPA using the tools institute here: https://www.google.com/webmasters/tools/coppa, or the method for apps described here: https://firebase.google.com/docs/admob/android/targeting, together with (b) y'all must non usage interest-based advertising (including remarketing) to target: (i) past times or electrical current activity past times users known past times y'all to live nether the historic flow of xiii years or (ii) past times or electrical current activity on sites directed at users nether the historic flow of xiii years.
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